Benno Schwabe, Basel. 1935. 112, (10) pages. Size: A5. Blue cloth, spine paper label, excellent condition, the extremely rare dust jacket is present but chipped & worn, paper loss and tape (acid free) repaired tears. Weak evidence of a signature on first fly leaf. Photos, posters, ads, paintings, letter heads, business cards, charts and other illustrations. Printed in colour and b/w on different paper stock. Typography and binding by J.T. First edition.
(Klemke p. 23 & 285. N. L. Scotland Jan Tschichold no. 92 & p. 72).
J.T. has calmed down from ‘Die Neue Typographie’ and is more concentrate on the practical and aesthetic side of the ‘new typography’, for example is the book set in Bodoni.
In a talk to The Type Directors Club, New York 18th April 1959, Jan Tschichold says: “… I tried to develop what I had called Die neue Typographie and wrote another text-book, Typographische Gestaltung in 1935 which is much more prudent than Die Neue Typographie and still a useful book!”
“No one, to the best of my knowledge, has ever written a more detailed and perceptive account of the principles and practice of typography in English.” Ruari McLean about the English edition of the book; ”Asymmetric Typography”.