ABC Verlag, Zurich. 1980. 151 pages. Small 4to (25,5 x 26 cm). Black spine with white laminated boards. Dust jacket with tears. Extensively illustrated in b/w and some in colour. With contributions by Maurice Besset, Emil Ruder and Hans Rudolf Schneebeli. Text in English, French, German.
For Frutiger, lettering and type are not merely an aid to reading but a universal means of perception which accompanies mankind everywhere. Type design leads to the sign. the logotype and the symbol. Anyone concerned with problems of design will find in this book a host of ideas and practical examples.