This is Penn/Brite Offset – the Value Sheet


Piatti, Celestino:


New York and Penn Pulp and Paper Manufacturers. No date (c. 1959-61). Mini poster, litograph-offset (30,5 x 12,7 cm). Trade advertisements: one-page two-sided full colour promotion on Penn/Brite paper. Very rare.
”These advertisements for Penn/Brite Offset paper are joyful examples of graphic style.” Steven Heller.
Celestino Piatti (1922-2007) was a Swiss graphic designer and painter. Starting from 1937 he studied at the college of arts and crafts in Zurich and afterwards completed an apprenticeship as a graphic designer. Since 1948 he was active as an independent graphic designer. Piatti became particularly famous for his work for Deutscher Taschenbuch Verlag (dtv). Beside the covers he was responsible for typografie, logos, letterheads, announcements and posters, creating a uniform corporate identity. The salient, uniformly white dtv volumes with Piatti’s characteristic illustrations are considered a milestone of elegant and high-quality book-art in the world of paperbacks.


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