This is Penn/Brite Offset – the Value Sheet


Kuhlman, Roy:


New York and Penn Pulp and Paper Manufacturers. No date (c. 1959-61). Mini poster, litograph-offset (30,5 x 22,2 cm). Trade advertisements: one-page two-sided full colour promotion on Penn/Brite paper. Very rare.
”These advertisements for Penn/Brite Offset paper are joyful examples of graphic style.” Steven Heller.
Roy Kuhlman (1923–2007) was an American graphic designer. Kuhlman was hired to design Grove’s book covers and did so until the late 1960s. Kuhlman also got a start in the advertising business from the famed art director Herb Lubalin at Sudler & Hennessy, and became an art director and designer for Columbia Records. Later he was hired by the public relations firm Ruder & Finn to establish an in-house art department, then joined Benton & Bowles, where he designed the award-winning Mathematics Serving Man campaign for IBM, which appeared in Time, Newsweek, and U.S. News & World Report in May 1960. In 1995 he was inducted into the Art Directors Club Hall of Fame.


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