This is Penn/Brite Offset – the Value Sheet


Wolf, Henry:


New York and Penn Pulp and Paper Manufacturers. No date (c. 1959-61). Mini poster, litograph-offset (30,5 x 22,2 cm). Right margin a little bit slanted cut (c. 1 mm), effecting the last letter in ”Wolf”. Trade advertisements: one-page two-sided full colour promotion on Penn/Brite paper. Very rare.
”These advertisements for Penn/Brite Offset paper are joyful examples of graphic style.” Steven Heller.
Henry Wolf (1925-2005) was an Austrian-born, American graphic designer, photographer and art director. He influenced and energized magazine design during the 1950s and 1960s with his bold layouts, elegant typography, and whimsical cover photographs while serving as art director at Esquire, Bazaar, and Show magazines. Wolf opened his own photography studio, Henry Wolf Productions, in 1971, while also teaching magazine design and photography classes. In 1976 Wolf was awarded the American Institute of Graphic Arts Medal for Lifetime Achievement, and in 1980 he was inducted into the Art Directors Club Hall of Fame.


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