North America Publishing Company, Philadelphia. 1965. 212 pp. Small 4to (25,3 x 18,9 cm). Red cloth, spine and cover lettered in gilt. Extensively illustrated in black and white. A pull out historical timeline sheet (8 pp) inserted.
The purpose with this book was not to deal with estethics or the principles of typography nor the philosophy of design. Rather it was written about the material of the printer, the breathtaking innovations in the business and the practices, customs and institutions with which the printer is involved and occupied. First edition, the first volume of the series. Sections on America’s composing machines, some famous printing presses, noted printing personalities and glimpses of printing history. With a section on Will Bradley’s first printing press, the one he gave to Goudy.