Claes Bergquist Communications, No date (Stockholm, 2011). New edition, text in English. Not paginated (c. 152 pages) Large 4to (33.5 x 24 cm). Card board cover. Small booklet in pocket inside back cover. Preface by the publishers followed by a talk given by William Bernbach on April 22, 1961, at the American Association of Advertising Agency’s annual conference. 250 original advertisements, in colour and black and white, from agencies in New York during the 1960s. The ads come from Claes Bergquist’s and Ove Pihl’s private archive. They come mainly from Time and Life. Ads and campaigns by Bill Bernbach, Helmut Krone, Mary Wells, Len Sirowitz, Amil Gargano, Julian Koenig, George Lois, Ed McCabe and others Ads from the Avis, VW, Chivas Regal campaign etc.