Mark Batty Publisher, New York. 2003. 288 pages. 4to (32,5 x 25,5 cm). Printed laminated card covers. Dust jacket. Profusely illustrated in colour and black and white throughout. With indexes of magazines and names. New copy.
”Magazines have changed the world,” opines art director Horst Moser. To prove his point he combed through his personal collection of more than a million magazines from around the globe to create this dynamic visual analysis of editorial design. Echoing the famous challenge from designer Alexy Brodovich of Harper’s Bazaar to his design team—”Astonish me!”—this book looks at surprising, astonishing, and inspirational examples of virtually every aspect of magazine and editorial design. Moser provides more than 1500 graphic examples with an overview of the conceptual design process. ”Horst Moser did what I wish I had done,” writes Véronique Vienne in her preface. ”He offered his extensive collection of contemporary magazines to readers in the form of a book. Written to appeal to designers as well as non-designers—editors, entrepreneurs, marketers—Surprise Me is not encumbered with insider’s jargon…. His thorough understanding of the process, combined with intriguing juxtapositions of layouts, no-nonsense comments, and original insight make for an entertaining read—as surprisingly fresh as the subject matter he is presenting.”