ABC Verlag, Zürich. 1970. First edition. 227 pages. Oblong 4to (25,5 x 26,5 cm). Black cloth spine, lettered in white, yellow laminated boards. Nice dust jacket with a short tape repaired tear (acid free tape). More than 2000 illustrations, some in colour. Text in English, German and French. In collaboration with Eugenio Carmi, Adrian Frutiger, Masaru Katzumie, Hans Kauer, Hans Neuburg, Paul Rand and others.
This informative book, planned on an extensive scale, arranged according to subjects, gives an abundance of ideas. There is also an analysis, for the first time, of a sign competition and the way for the systematic development of the sign as a language linking the world is indicated.
”Previous books dealing with signs and symbols which have become known, have purely the character of statement and are less certainly useful form this point of view. The work under consideration extends the range of information and presentation…”