ABC Edition, Zurich, 1978. 204 pages. Square 4to (25,5 x 26 cm). Stamped white coated paper boards over black coated paper spine. Dust jacket with three short tape repaired tears (acid free), otherwise in great condition. Extensively illustrated in colour and b/w. Text in English, German, French. First edition.
”The present book informs us about the development of trade signs & above all about six projects for a unanimous Corporate Identity. It describes the creative process and the proceedings during the development phase leading up to the final results. This enables the reader to gain an insight into the work of the designer. The results obtained were critical work- and information-aid for each one of us who helped to decide on the design perhaps as much as for designer himself.” Text from front flap.
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