The MIT Press, Cambridge (Mass.) 1989. xvi, 179 pages. 4to (31 x 22,5 cm). Blue cloth binding with dust jacket. Foreword by Massimo Vignelli. More than 300 illustrations, 55 in colour, are drawn from almost every medium of graphic expression, including posters, advertising, magazines, book jackets, business graphics, and signage. This is a comprehensive look at these pioneering designers: Mehemed Fehmy Agha, Alexey Brodovitch, Charles Coiner, William Golden, Lester Beall, Will Burton, Alvin Lustig, Ladislav Sutnar, Bradbury Thompson.