Laurence King, London. 2009. 192 pages. 4to (29 x 24 cm). Stiff paper wrappers with with folding flaps. 302 colour illustrations. Contents: 1. Packaging that Protects. 2. Packaging that Preserves. 3. Packaging that Performs. 4. Packaging that Promotes. New copy.
This book shows how packaging design has changed to meet the demands of its new context. It takes the reader behind some of the world’s best-known brands to meet the designers, clients, marketers, technologists, scientists, environmentalists and retailers, to tell their stories about the development of some of the most remarkable packs of our time. Showcasing the best packaging design from around the world and presented through new colour photography, it also features in-depth case studies of some of the most innovative design processes in the field, with interviews illustrated by details about the design.