Beskrivning
Otto Maier Verlag, Ravensburg. 1960. 132 pp. Square 8vo (21 x 21 cm). Printed laminated card covers. Outer hinge partly cracked, loose page (content page). 288 b/w illustrations. The book contains graphics as a cultural factor, about the graphic artist profession and the means of advertising. Neuburg also covers various graphic tasks and special areas like industrial advertising, official graphics and private graphics. It also contains technical information.
”The author Hans Neuburg [1904–1983] was a graphic designer instrumental in the development of the International Typographic Style. ”Following his graduation, he worked as a designer in advertising and publishing. In 1936, Neuburg opened his own studio in Zurich. In 1958, he became a founding member of Neue Grafik, a quarterly design publication.” WP.
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