Harper & Brothers, New York. 1948. xii, 200 pages. Black cloth, spine lettered and stamped in gold, no dust jacket. Top of spine somewhat worn. Numerous illustrations in b/w. Typography, illustrations, binding, jacket by WAD. AIGA Fifty Books, 1928. Revised edition, becoming quite scarce in any edition. (Agner 28.02).
“In 1928 Dwiggins wrote ‘Layout in Advertising’, probably the best text on the subject that had ever been published in America. Despite some ephemeral material, much of this book continues to be valuable to contemporary designers, for it is written with style and without dogma.” Alexander Lawson: Anatomy of a Typeface p. 246.