Bijutsu Shuppan-sha. 1971. 200 pages. Square 4to (25 x 27 cm). Printed blue card boards, black cloth spine, lettered in white. Slipcase somewhat soiled and cracked. 238 illustrated examples, many in colour and printed on glossy stock. Inscribed by Yusaku Kamekura: ”To Mr. Olle Eksell from Y. Kamekura”. And in Japanese, from top to bottom: ”Olle Eksell – Yusaku Kamekura”. Olle Eksell was a prominent Swedish graphic designer. Foreword by Herbert Bayer in English & Japanese, otherwise text in Japanese. First edition.
Born in the Niigata prefecture in Japan and a student of the Institute of New Architecture and Industrial Arts, Yusaku Kamekura was more than acquainted with the Bauhaus principles and sense of design. Starting his design career at the publishing company Nippon Kaupapu, Kamekura has more than half a decade of experience in the design world. Combining the influences of the Bauhaus with insight to his traditional heritage, his work is recognized for its colourfully minimalist approach.
Perhaps most well known for his work for the Tokyo 1964 Olympics, he combined modernist principles and typography with the Japanese cultural heritage through the simplistic combination of the words ”Tokyo 1964”, the Olympic rings and the sun from the Japanese flag. His work for the Olympics also marked the first time that photography was used to promote the event. Another success of equal magnitude was his poster design for the 1970 Expo in Osaka, which won several national and international design awards.