IDEA, No place & date . 120 pages. 4to (30,5 x 23 cm). Bound in cloth, dust wrapper worn and with tears, covers slightly warped, rear end paper with a scratch mark. First 81 pages with illustrations from Lubalin’s work with Eros, Avant Garde, Fact, Cover design, Ads for Smucker’s; National City Bank; WCBS; Vistal; Ebony, Pamphlets, Hairline Typeface, Posters, Logotype and Letterhead. This section follows by an essay on Herb Lubalin by Louis Dorfsman. An interview, ”dialogue”, with Tadahisa Nishio. Ending up with John Durniak: ”Herb Who?” English and Japanese text. Hard to find title.