Yale University Press, 1998. 224 pp. 4:o (28,5 x 21 cm). Stiff paper wrappers with fold over flaps. 440 b/w + 240 colour illustrations. Foreword by Armin Hofmann. As new.
With clear explanations and hundreds of revealing illustrations, Hiebert discusses and demonstrates the process of design creation: first finding more universal and latent beginning points inherent in sources, then engaging in a thought process that leads to fresh and unpredictable interpretive results. He explains how to use the computer as an enabling tool while avoiding the cliché forms of obvious computer-generated design. When designers understand how to meld form, technique, and communication, Hiebert says, design becomes an exciting personal process, independent of stylistic trends.