Verlag Arthur Niggli AG, Teufen AR, 1965. 200 pages. (25 x 21,5 cm). White cloth lettered in black to spine and front board. Dust jacket with edge wear and shorter tears repaired with acid free tape. 301 b/w illustrations. Text in English, German, French. First edition in nice condition. Provenance: Olle Eksell, prominent Swedish graphic designer.
In Hofmann’s classic publication elements of image and form are analyzed and investigated with regard to their inherent laws. The lessons of methodical design are as important to-day with the use of the computer as it was when the process of design was mechanical and hand driven. The reader is taken step by step from the first rudiments to more elaborate and complex processes. Pictorial and formal elements are analysed and their inherent rules extracted. The knowledge acquired through this logical treatment of the material can be learnt; it should be part of every designer’s and typographer’s equipment. Its four chapters explore what for Hofmann were the basic building blocks of graphic design: The Dot, The Line, Confrontation, Letters and Signs. (100 Classic Graphic Design Books pp. 88-89).