H. K. Frenzel, Berlin, 1935. 9 (of twelve) issues bound in two cloth volumes. Ca. 650 pages + a lot of ads, insets, fold-outs, tipped-in-pages &c. 4to (31 x 24 cm). Hand bound, red cloth bindings. All covers bound in. (A. K. Aronzons Bokbinderi, Stockholm). Stamp and book plate front covers’ inside. Boards with scratch marks, corners moderate bumped, wear at spine ends. No. 1, pp. 25-26 with a bottom edge tear (c. 40 mm). No. 2, back cover loose. No. 4, front cover loose. Text in English & German.
”Professor H. K. Frensel founded Gebrauchsgraphik in 1923 and it became one of the most popular international advertising design journals of that time. Published in both German and English, it followed Dr. Frenzel’s concept that advertising should be a positive force in society and he followed what was developing with work influenced by Futurism, Constructivism, DeStijl and the Bauhaus, as well as other innovative graphics. The magazine never espoused any specific philosophy but was open to all design directions that related to the highest standards.” Maryellen McFadden. ”Gebrauchsgraphik, Monatschrift zur Förderung künst