Yale University Press, New Haven. 1996. xii, 187 pages. 4to (26 x 20 cm). Grey cloth binding, dust jacket with repaired tears (acid free tape). Former owner’s signature on front paste down. Illustrated in colour and black and white throughout. First edition of Paul Rand’s last book.
Rand defines aesthetics and the aesthetic experience, in particular as it affects the designer, and helps members of his profession articulate and understand design problems by linking principles of aesthetics to the practice of design.