Yale University Press, New Haven. 1996. xii, 187 pages. 4to (26 x 20 cm). Grey cloth binding, dust jacket. Copy as new! Illustrated in colour and black and white throughout. First edition of Paul Rand’s last book.
Illustrating his ideas with examples of his own graphic designs, as well as an eclectic collection of works, Rand discusses such topics as: the relation between art and business; the presentation of design ideas and sketches to prospective clients; the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book should be appropriate for anyone interested in the practice or theory of graphic design.