Beskrivning
Verlag des Bildungsverbandes der Deutschen Buchdrucker, Berlin, 1928. 240 pages. Size: A5. Black, soft linen boards, top edge blue. Spine faded. The fragile spine title label in silver foil is partly lost. Inscribed on first endpaper: ”P1M24” [?] Facsimiles, posters, photos, ads and of course Jan Tschichold’s own samples. Printed in red and black. Typography and binding by J.T. The first and rare edition.
Jan Tscichold’s first and most famous textbook and also one of the first modern practical manuals on typography. In 1928, his textbook, The New Typography, was published by the Verlag des Bildungsverbandes der Deutschen Buchdrucker in Berlin. This book became the bible of all young typesetters and is still in the hands of many graphic artists today, although only in secret, as some do not understand Tschichold’s later transformation and therefore cannot forgive him. (Klemke p. 20 + 285).
“Under the influence of the painters László Moholy-Nagy and El Lissitzky, who were making harmonies and tensions out of extremley contrasting and imaginative forms, under the influence of the Bauhaus exhibition in Weimar, in a holy crusade against the horrible typography of the day, Tschichold believed that salvation lay in the rejection of the rule that all typography must be symmetrical, and the proclamation that sans serif (then still known as ‘grotesque’) was the only correct typeface for nearly all and every occasion.” Reminiscor (pseudonym for Jan Tschichold), from the aticle ‘Jan Tschichold, praeceptor typographiae’, Typographische Monatsblätter, 1972.
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