A Book About the Classic Avis Advertising Campaign of the 60s

Beskrivning

HHAAB, Järfälla. 1995. First edition. 172 pages. Cloth with pictorial boards, no dust jacket, as issued. Inscribed on title page, otherwise a nice copy. 

History, people and the presentation behind the legendary Avis campaign, ”We Try Harder”, followed by 52 full-page advertisements for Avis. The advertising agency behind the campaign was Doyle Dane Bernbach.