A Book About the Classic Avis Advertising Campaign of the 60s

kr425.00

Holmgren, Henri & Eriksson, Peer:

Artikelnr: 4451 Kategorier: ,

Beskrivning

HHAAB, Järfälla. 1995. First edition. 172 pages. Cloth with pictorial boards, no dust jacket, as issued. Inscribed on title page, otherwise a nice copy. 

History, people and the presentation behind the legendary Avis campaign, ”We Try Harder”, followed by 52 full-page advertisements for Avis. The advertising agency behind the campaign was Doyle Dane Bernbach.

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