Communication by Design, a Study in Corporate Identity

kr300.00

Pilditch, James:

Artikelnr: 2630 Kategori:

Beskrivning

McGraw-Hill Book Company, Maidenhead 1970. x, 194 s. 4:o (25,5 x 19 cm.) Gulddekorerat klotband med skyddsomslag som har en mindre reva, några förstrykningar i blyerts. Illustrerad, bitvis i färg.
“…building design, office decor, packaging, employee relations, trade-marks, symbols, vehicles, and stationery, showing how a total design policy for all these elements will favourably impress the general public, customers, suppliers, and shareholders. /…/ profuse case histories include in-depht studies of the corporate identity activities and attitudes of such companies as Shell, Unilever, IBM, and Imperial Tobacco…” from front lap.

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