Assouline, New York. 2001. 144 pages. 4to (32 x 22 cm). Sewn & flapped paperback. Illustrated in colour and black and white throughout. New copy.
The history of Madison Avenue–style campaign advertising is detailed here through illustrated profiles of five of the world’s most influential figures in the field: Albert Lasker, who changed the consumer habits of the American public with his campaigns for Palmolive, Kotex, and Lucky Strike; Leo Burnett, who gave life to such icons as the Marlboro Man and the Green Giant; and Bill Bernbach, who invented a new style of advertising in creative work for such clients as Polaroid film. Here too are Marcel Bleustein-Blanchet, who did for France what Madison Avenue did in America, and David Ogilvy, who brought British style to American advertising.