American Showcase, New York. 1985. 184 pages. 4to (31 x 23,5 cm). Blue, blind stamped cloth binding, dust jacket. Great condition. Over 360 illustrations, 166 in colour. A note card loosely inserted from ITC; ”Olle [Eksell], with best wishes, Aaron [Burns]”
One of the best overview and summary of Herb Lubalins graphical achievement with anecdotes, history and generous example of Lubalin’s works such as logos, ads, packages and typefaces, including also the epoch-making contribution as art director for the provocative papers Avant Garde and Eros.
“For more than 40 years, Herb Lubalin expanded on the intricacies and elegance of typography-based design. He created new forms for communicating meaning, and new meaning for communication. /…/ But Herb Lubalin’s contribution to the graphic arts goes well beyond typography. As an agency art director, he pushed aside the established norm of copy-driven advertising and added a new visual dimension. /…/ The combination of unique, trendsetting visuals and honest, intimate narration makes this book more than just a record of one gentle man’s expressions through design. herb Lubalin is also the record of a major chapter in graphic design history.” From the blurb.