Dorfsman & CBS


Hess, Dick & Muller, Marion


American Showcase, Inc., New York. 1987. 215 pages. Large 4to (31 x 24 cm) Black, blind stamped cloth in dust jacket. 353 illustrations in colour and black and white. First edition. A retrospective record of Lou Dorfsman 40 years of work for CBS. Great condition!
“Dorfsman and CBS is packed with hundreds of ads, promotional packages, books, brochures, on-air promotions, exhibits and design projects that demonstrate Dorfman’s allencompassing talents as an advertising man and a creative director.” Text from inner sleeve.
”His consistent high quality in graphic design anf typography influenced all parts of the [Eero] Saarinen Building, from the ground floor brasserie to C. E. O. William Paley at the top.” (CFH, Typographica, 1900-2000).
”Lou Dorfsman (1918-2008) pioneered a form of total design. CBS, the American broadcasting company, was his employer for 40 years, and was one of the first organizations to fully control its visual output. Dorfsman led an in-house team that was in charge of all advertising, design, signage and on-air promotions. The depth of his commitment and the consistent excellence of the work is clearly in evidence in the pages of ‘Dorfsman & CBS’, a rare design study in microcosm of one person, one company, one career. /…/ The book has two sections. The first ‘The Man and the Company’, records Dorfsman’s career the second, ‘The Work’, is a portfolio of his prodigious output of design.” (100 Classic Graphic Design Books pp. 182-183).


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