Design in Business Printing

Beskrivning

Sylvan Press, London. 1952. 104 pages. Small 4to (25,5 x 18,5 cm). Cloth binding, spine gilt-lettered. No jacket, spine somewhat worn. Illustrations in colour and b/w, sections printed on different paper stock. First edition of an uncommon title.
”Spencer had first sketched out some of the book’s concerns in ‘Function & design in business printing’, a short article in Typographica’s third issue, illustrated with examples of his own work. A key theme is the flexibility of asymmetrical layout for both utility printing (items intended to inform) and publicity printing (items intended to advertise). Following the model of Tschichold’s Typographische Gestaltung, the book is divided into two parts: a section on the development of modernist typography, from the Great Exhibition in 1851 to Tschichold’s letterheadings, followed by a longer section offering detailed practical advice on type and paper, punctuation, figures and dates, the line, the paragraph, the page, tabular matter, footnotes, the importance of detail, and so on. /…/ For others, Design in Business Printing became a standard reference work, and it was still being recommended by Ruari McLean, in 1992, in the revised edition of his Manual of Typography.” (Rick Poynor, Typographica, pp. 18-19).